When people talk about gold investment, they often think of gold bars and gold coins first, but ignore that gold jewelry also has considerable collection and investment value. Unlike ordinary gold products, high-quality gold jewelry combines material value, craft value and artistic value. While preserving value, it can also achieve asset appreciation, becoming an investment choice for more and more people.
The investment value of golden jewelry is first reflected in the material. Pure gold (24K gold) has hard currency attributes, and its price fluctuates simultaneously with the international gold price, which can play a good role in risk aversion during economic downturn or inflation. Although 18K gold (including 75% gold) has a lower purity than pure gold, it has better ductility and hardness due to the addition of other metals, which are suitable for making jewelry with complex craftsmanship. Its value is more reflected in the process and design, and the premium space is greater.
Craftsmanship is a key factor in determining the value of gold jewelry collections. Like China's "Ancient Gold" craftsmanship, it adopts traditional techniques such as tyreshing, hammering, and filigree. Each work takes months or even years to create, and is irreproducible. In the 2023 auction market, a "fiber-inlaid gold-inlaid jade ornament" in the Qing Dynasty was sold for 2.3 million yuan, an increase of more than 300% from ten years ago. In addition, Italy's "lost wax method" and France's "micro-intacting process" can also significantly increase the added value of gold jewelry.
Brands and designers also influence the investment potential of gold jewelry. The classic gold jewelry of international first-tier brands such as Cartier and Tiffany, due to the stable brand premium and value retention rate, the second-hand market has strong liquidity. For example, Cartier's "Love Series" gold bracelet, the annual value retention rate can reach more than 85% after purchase. The limited edition gold jewelry of independent designers, because it contains unique artistic concepts, can often achieve significant value-added in the short term and become a "potential stock" in the collection market.
Three things to note when investing in gold jewelry: First, choose regular channels to purchase to ensure that the purity of gold meets the standards, and retain the appraisal certificate and purchase certificate; second, choose classic styles first, avoid over-trendy designs and reduce the risk of outdatedness; third, pay attention to daily maintenance to avoid wear or deformation of gold jewelry, affecting its market value. Golden jewelry is not only a beautiful decoration, but also a "current asset" that can accompany you throughout your life. While shining, it adds stability and peace of mind to asset allocation.
