In the front-end product selection process, we invested tens of millions to establish a "intelligent product selection system": based on big data analysis of consumption preferences in different regions and different customer groups, and accurately recommended popular models for customers. For example, for young customers in third- and fourth-tier cities, the system will focus on pushing K gold suits with simple design and moderate unit price.
The market acceptance is 35% higher than that of customers' own choices, greatly reducing trial and error costs. At the same time, we provide free sample services, where customers can first test the market response with samples, and then decide to purchase in batches to avoid losses caused by unsalable styles.
Logistics and after-sales optimization are also the key to cost reduction. We have reached a strategic cooperation with SF Express, and all orders enjoy 48-hour expedited delivery, with logistics costs 20% lower than the industry average, and we promise to "break-inclusive compensation" to save customers' claims communication costs.
For after-sales service, we provide lifelong free maintenance services: the products of cooperative customers can be sent back to the factory for cleaning, polishing and repair at any time, without additional charges. This not only improves the customer's terminal service quality, but also reduces the expenses of their own after-sales teams.
Customers who have long-term cooperation can also enjoy the "customized value-added package": including free store display design plans, festival marketing activity planning, sales staff speech training, etc. These services do not seem to involve costs directly, but can help customers increase single-store sales.
A partner franchisee reported that with the support of our marketing plan, the average customer price during the Qixi Festival event increased by 50%, which is exactly the profit growth brought by "implicit value-added".
By cooperating with us, you pay a reasonable procurement cost, but you gain a full chain empowerment from products to services. When all trivial links are taken over by professional teams, you can lightly get on the battlefield and focus your energy on core business. This is the ultimate logic of "geting maximum profit at the lowest cost".
