Make a "customer portrait" first, and choose the product without blindly blindly
Before choosing a model, you must understand the core customer group of the store: if the customer group is a young woman aged 20-30, focusing on affordable and fast fashion, you can purchase a four-piece gilded set (such as cartoon elements, simple and thin chain models), with the unit price being controlled at 50-150 yuan, which is suitable for daily wear needs; if the customer group is a workplace woman aged 30-45, focusing on the sense of quality, the 18K gold four-piece set (such as diamond inlaid and classic carving style) is more suitable, with a unit price of 300-800 yuan, which is in line with the elegant tone of the workplace;
if the store is positioned at a high-end and is aimed at high-income people, a four-piece set with full gold or gems inlaid (such as pearls and sapphire styles) is the first choice. I once had a customer who focused on the surroundings of the university town and relied on bulk purchase of affordable gold-plated four-piece sets. The monthly sales exceeded 500 sets. The key is to accurately match the needs of the student customer base.
Press “Season + Festival” to prepare stock to reduce inventory risks
Bulk procurement should avoid "blind stocking of all categories" and adjust the selection of products based on seasonal and festivals. In spring, you can mainly recommend a fresh four-piece set (such as silver-plated gold with small daisy pendant) to suit spring outfits; in summer, lightweight models (such as thin chain clavicle chain + small earrings), which are convenient for consumers to match short-sleeved and dresses;
1-2 months before the festival, prepare them in advance, such as a red and gold color four-piece set before Christmas, and a heart-shaped element set on Valentine's Day. This not only meets market demand, reduces unsalable sales, but also increases sales with the festive atmosphere. The inventory turnover rate of many stores I cooperate with has increased by 30% by relying on holiday stocking strategies.
Using "mixed purchase" to balance cost and richness
Many retailers are worried about too much purchase of single models, so they can choose "mixed purchase": negotiate with the wholesaler and select 3-5 styles within the same price range, and purchase a small amount of each style (such as 20-30 sets per type), and the total quantity reaches the wholesaler's order quantity (usually 50-100 sets).
For example, when purchasing a 18K gold four-piece set, you can mix simple plain circle styles, small diamond inlay styles, and retro carved styles. This can not only enrich the store display, but also judge the hot products through "test sales", and then increase the purchase volume of hot products in the future. This method can effectively reduce inventory risks and meet the aesthetic needs of different consumers.
